CBS JOURNEYS TO THE BOTTOM OF THE EARTH

This Monday through Wednesday CBS Evening News reporter John Blackstone is taking a journey to the bottom of the earth, for an in-depth look at Antarctica.

Check out the story we aired last night - 02/11/2008 Evening News.

Tuesday Blackstone will explore scientific factoids about Antarctica from ice bubbles that are samples of the earths ancient atmosphere to scientific gadgets drilling down to detect particles from space that travel right through the earth.and may reveal how the universe was formed.

Wednesday Blackstone will go inside the hut of explorer Robert Scott that was built in 1901 and remains exactly the same today. He will also examine the issue of garbage in a country that brings recycling to a whole new level.

It is also worth noting that since the last time Blackstone trekked to the Arctic, 9 years ago for CBS, the average temperature has dropped four degrees.

Put on a few layers and catch it all on the *CBS Evening News with Katie Couric* at 6:30 PM EST.

MTV - Break the Addiction

Launched Earth Day 2006 (April 22nd), Break the Addiction is think MTV's year-long campaign to mobilize a new generation of everyday environmental activists. Aimed at ending global warming and over-consumption, Break the Addiction works with the largest environmental organizations in the country to encourage young people to commit to a 12-step recovery program to change their habits and, in turn, change their world.

We spoke with Ian Rowe, VP of Strategic Partnerships & Public affairs.

Goals:

Break the Addiction Campaign
Simple steps to preserve the environment & fight global warming

Current Action:

Tips for young people, through TV, mobile phones, email, and web.
Competitions for Breaking the Addiction
Green Technologies and Careers

Future Action:

Expand current Avenues
New segments on daily life and political context, issue awareness.

Resources:

http://think.mtv.com